Case Study: The Chop or Not Campaign, Channel 4 & NixonMcInnes

This is the presentation I and Andy Pipes from Channel 4 (now BBC) delivered at the Social Media Marketing conference on the 17th June 2010.  In the initial stage of this project, outlined in this presentation, we seeded the Chop or Not game created by 4iP online, ahead of the budget announcement, trying to build plays of the game.  On the 21st June the game got it’s outing on TV, being featured on the Dispatches special ‘How to save £100 billion live’.  This is where it got interesting.  With our applied technology team at NixonMcInnes, we built some apps that analysed the twitter conversation in real time around the show while it was on.  For more information on this and some pretty pictures of the development of this app see my colleague Steve’s blog post here.


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